The world changed … Part 2

Zack Old TransmitterI wrote an article a little bit ago about the plummeting price of smartphones and how it can empower third world inhabitants in participating in the modern economy.  The article can be found here.  Now as I think about it I write The world changed … Part 2.

A recent article I read and I can’t place where, the discussion was about how consumer behavior and expectations have forever changed with our smartphones.  With this backdrop, we need to take a different approach to writing applications either for enterprise internal use or external interaction with the customer.  Smartphones are not just about checking the time or contacting a friend but the immediate delivery of relevant information.  The article stated that behavior of the internal/external customer usability and brand development is driven by:

  • I-want-to-know,
  • I-want-to-go,
  • I-want-to-do,
  • I-want-to-buy

Based on the results, these are the precious seconds that determines usability and staying power of the application that enhance a decision and how brand preferences are shaped.

It is critical that speed of result delivery and precision of what is being asked for in the application is considered in the design as well as usability.  Its not necessarily innovating the design but maybe the underlying technology of information delivery.  Spend time upfront understanding the customer and the results that are needed.  Internal overworked servers may not be the best place for app integration to reside.

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